Brand Image Theoretical Aspects

Margarita Išoraitė(1*),

(1) Vilniaus kolegija/University Applied Sciences
(*) Corresponding Author

Abstract


The article analyzes the image of a brand and a brand image, brand value assessment methods, brand value, and benefits. A brand is a word or phrase that identifies and separates goods belonging to one person from belonging to another person. A brand is one of the elements of marketing, advertising. High-quality brand brings significant benefits to the manufacturer or the trader. A brand name may consist of a brand name and a brand symbol. There is several brand value evaluation model analyze in the article, like capital market-oriented brand value model, Aaker's brand value model, the Interbrand Brand Assessment Methodology, which helps evaluate brand value and benefit.


Keywords


Brand, Brand Image, Brand Value, Brand Value Evaluation Methods

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References


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DOI: http://dx.doi.org/10.33019/ijbe.v2i1.64

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.