Competitive Advantage Analysis in Pharmacy Companies

Margarita Išoraitė(1*),

(1) Vilniaus kolegija/University Applied Sciences
(*) Corresponding Author


Article analyzes competitive advantage theoretical aspects and also competitive advantage in pharmacy sector in Lithuania. Competitive advantage is what all (competing) business strategies are directed to. Many factors can provide a competitive advantage; it can be more efficient production, available patents, good advertising, good management, and good customer relations.


pharmacy sector; business strategy; lithuania

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Integrated Journal of Business and Economics is licensed under a Creative Commons Attribution 4.0 International License.