Customers’ behavior intension regarding online shopping of general product and insecticide in Thailand

DINESH ELANGO(1*), KRITCHANUT PRAYOONPONG(2),

(1) Assumption University of Thailand
(2) Assumption University of Thailand
(*) Corresponding Author

Abstract


The global market of insecticide products is expected to garner around 16.7 Billion US by 2020, registering a CAGR of 5.0% during the forecast period 2014 to 2020. Companies are operating in this market focus on product launches as part of their growth strategy. As the retail sales of global e-commerce have continuously grown, e-commerce has gained the large share from physical retail over the last decade derived from the impact of greater internet access and technology development that make online shopping easier and more convenience. The research analyzes data of customer behavior intention by parallel compare impact of the data from general product and insecticide product. In analyzing data, single Linear Regression and multiple linear regression were employed to investigate the impact and difference between dependent and independent variable. The 400 respondents who are using online application and have online shopping experience were implied to investigate the factors that have intention to decision on purchase product via online channel in this research. The results have been interpreted that people have more concern on purchase of insecticide online in product attitude, customer service, purchase and delivery, and promotion of insecticide. This study concept and valid the customer behavior toward insecticide product for set strategy of the insecticide in online market.


Keywords


Insecticide online, Insecticide purchase intention, Behavior intension of insecticide, general product attitude, general product behavior

Full Text:

PDF

References


Ajzen, I. (1991). “The Theory of Planned Behavior. Organizational Behavior and Human Decision Process”, 50, 179-211.

Ajzen, I. & Madden, T. J. (1986). “Prediction of goal directed behavior: Attitudes, Intentions, and Perceived Behavioral Control”. Journal of Experimental Social Psychology, 22, 453-474.

Ajzen, I. (1988). “Attitudes, personality, and behavior”. Chicago: Dorsey Press.

Ajzen, I., & Fishbein, M. (1980). “Understanding attitudes and predicting social behavior”. Engelwood Cliffs, NJ: Prentice-Hall, Inc.

Applegate, Lynda M., McFarlan, F. W. & McKenney, J. L. (1999). “Corporate Information Systems Management”. Boston: Irwin McGraw-Hill.

Barker, Christian and Groenne, P. (1997). “Advertising on the Web”, http://www.samkurser.dk/advertising/research.html.

Berthon, P., Leyland, P. & Watson, R. T. (1996). “Marketing communications and the world wide web”. Business Horizons, 39, 24-32.

Breitenbach, C. S. & Van Doren, D. C. (1998). “Value-added marketing in the digital domain: enhancing the utility of the Internet. Journal of Consumer Marketing”, 15 (6), 558-575.

Burke, R. R. (1997). “Real shopping in a virtual store”. In R. A. Peterson (Ed.),

Electronic marketing and the consumer (pp. 81-88). Thousand Oaks, CA: SAGE Publications.

Canary, D. J., & Seibold, D. R. (1984). “Attitudes and Behavior” : An annotated bibliography. New York: Praeger

Clark, D. D. (1999). “High speed data races home. Scientific American”, 281 (4), 94-

Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1986). “Consumer Behavior”. 5th ed. New York: The Dryden Press.

Fishbein, M., & Ajzen (1975). “Belief, attitude, intention and behavior”. Reading, MA: Addison-Wesley.

Harden, A. J. (1992). “Examination of women’s attitudes towards electronic on-line in-home shopping for apparel information search and purchase”. Unpublished doctoral dissertation. Ohio State University.

Hoffman, D. L. & Novak, T. P. (1996). “Marketing in hypermedia computer-mediated environment: Conceptual foundations. Journal of Marketing”, 60, 50-68.

Horowitz, A. S. (1996, November 18). “The next sales force. Computerworld”, 30 (47) 126-130.

Information Superhighway: “Road to the future”. (1995, September). Chain Store Age, 42-45.

Internet Shopping. (1996, February). Stores, MC4-MC23. Jarvenpaa, S. L. & Todd, P. A. (1996-97). Consumer reactions to electronic shopping on the World Wide Web. International Journal of Electronic Commerce, 1 (2), 59-88.

Jones, K. & Biasiotto, M. (1999). “Internet retailing: current hype or future reality? The International Review of Retail”, Distribution and Consumer Research, 9 (1), 69-79.

Johansson, J. K., & Nebenzahl, I. D. (1987). “Country-of-origin, social norms and behavioral intentions”. Advance in International Marketing, 2, 65-79.

Klien, E. (1998, May/June). Plugging into electronic marketing. Retailing Trends,

-40.

Kunz, M. B. (1997). On-line customers: “Identifying store, product and consumer

attributes which influence shopping on the Internet”. Unpublished doctoral dissertation,

University of Tennessee.

Mathwick, C. (1997). “A model of contextual antecedents and exchange outcomes of customer value: An empirical investigation into the catalog and Internet shopping context.

Unpublished doctoral dissertation, University of Tennessee. McBride, N. (1997). “Business use of the Internet: Strategic decision or another bandwagon”. European Management Journal, 15 (1).

McMellon , C. A., Schiffman, L. G., & Sherman, E. (1997). “Consuming cyberseniors: Some personal and situational characteristics that influence their online behavior”. Advances in Consumer Research, 24, 517-521.

Mehta, R., & Sivadas, E. (1995). “Direct marketing on the Internet: an empirical assessment of consumer attitudes”. Journal of Direct Marketing, 9 (3), 21-32. 80

Mitchell, A. (1983). “The Nine American Lifestyles: Who we are and where we’re going. New York”: MacMillan.

Morgenson, G. (1993, May 24). “The fall of the mall. Forbes, 151 (11), 106-112.

Murphy, R. (1998). The Internet: A viable strategy for fashion retail marketing?

Journal of Fashion Marketing and Management”, 3 (3), 209-216.

Paul, P. (1996). “Marketing on the Internet. The journal of Consumer Marketing”, 13 (4).

Peter, J. P. & Olson, J.C. (1999). “Consumer Behavior and Marketing Strategy (5th Ed.)”. Boston: Irwin, McGraw-Hill.

Peterson, R. A., Balasubramanian, S. & Bronnenberg, B. J. (1997). “Exploring the implications of the Internet for consumer marketing”. Journal of the Academy of Marketing Science, 25 (4), 329-346.

Radical Internet stirs up retailing. (1997). Facilities, 15 (11), 263-264. Reda, S. (1995, March). “Will consumers catch up with interactive shopping? Stores”, 20-24.

Reynolds, J. (1997). “Retailing in computer mediated environments: electronic commerce across Europe”. International Journal of Retailing & Distribution Management, 25 (1), 29-37.

Roger, E. M. (1962). “Diffusion of innovation”. NY: The Free Press.

Rowley, J. (1996). “Retailing and shopping on the Internet” . International Journal of Retailing and Distribution management, 24 (3), 26-37.

Seitz, V. (1987). “Nonusers and users of clothing catalogs” . ACPTC Proceedings: Combined Central, Eastern, and Western Regional Meetings, 8.

Sharma, S., Bearden. W. O., & Teel, J. E. (1983). “Differential effects of in-home shopping methods”. Journal of Retailing, 59 (4), 29-49.

Sheppard, B. H., Hartwick, J., & Warshaw, P. R. (1988). “The Theory of Reasoned Action: A meta-analysis of past research with recommendations for modification and future research”. Journal of Consumer Research, 15, 325-343.

Shim, S., & Drake, M. F. (1990). “Consumer intention to utilize electronic shopping”. Journal of Direct Marketing, 4 (3), 22-33. 81

Shim, S., & Drake, M.F. (1990). “Consumer intention to purchase apparel by mail order: beliefs, attitude, and decision process variables”. The Clothing and Textiles Research Journal, 9 (1), 18-26.

SRI International. (1995). “What is your VALS 2 Type? [On-line]”, Available: http://future.sri.com/vals/survey.html [1996, April 6]

Thomsen, M. D. (1997), “Advertising on the Web”, http://www.samkurser.dk/advertising/thomsen.html.

Weeks, W. J., Brannon, E. L. & Ulrich, P. V. (1998). “Generation X consumers preferences for non-store versus in-store shopping for apparel”. Journal of Fashion Marketing and Management, 2 (2), 113-124.




DOI: http://dx.doi.org/10.33019/ijbe.v4i2.288

Article Metrics

Abstract view : 84 times
PDF - 25 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.