Competitive Advantage Analysis in Pharmacy Companies

Margarita Išoraitė


Article analyzes competitive advantage theoretical aspects and also competitive advantage in pharmacy sector in Lithuania. Competitive advantage is what all (competing) business strategies are directed to. Many factors can provide a competitive advantage; it can be more efficient production, available patents, good advertising, good management, and good customer relations.


pharmacy sector; business strategy; lithuania

Full Text:


Article Metrics

This article has been read: 102 times
PDF file viewed/downloaded: 75 times


Bačiūnaitė, S. (2018). Siūlo mažinti miestuose veikiančių to paties tinklo vaistinių skaičių. daugiau:

de Conto, S., M., Júnior, J., A., V., A., Vaccaro, G., L., R. (2016). Innovation as a competitive advantage issue: a cooperative study on an organic juice and wine producer. Gest. Prod., São Carlos, v. 23, n. 2, p. 397-407

Dash, A.K. (2013). Competitive advantage: its importance and impact on design of strategy. International Journal of Application or Innovation in Engineering & Management (IJAIEM), Volume 2, Issue 12, p.p.7-10.

Dirisu, J.I., Iyiola, O., Ibidunni, O., S. (2013). Product differentiation: a tool of competitive advantage and optimal organizational performance (a study of unilever Nigeria plc). European Scientific Journal December 2013 edition vol.9, No.34, p.p.258-281.

Hosseini, A.S, Soltani, S., Mehdizadeh. M. (2018). Competitive Advantage and Its Impact on New Product Development Strategy (Case Study: Toos Nirro Technical Firm). Journal open innovation: technology, market and complexity. Pp.1-12.

Mickevičienė, M. (2011). Įmonės kompetencijos kaip tvaraus konkurencinio pranašumo kūrimo instrumentas: strateginis iššūkis. Verslo sistemos ir ekonomika = Business Systems & Economics [elektroninis išteklius] / Mykolo Romerio universitetas. Vilnius: Mykolo Romerio universitetas. 2011, Nr. 1 (1), p. 8-22.

Rybakovas, E. (2015). Country-Specific Competitive Advantages of Manufacturing Sector Firms in Eastern EU Member States. Procedia social and behavioral sciences: 20th international scientific conference economics and management 2015 (ICEM-2015). Amsterdam: Elsevier. 2015, vol. 213, p. 217-222.

Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance Free press, New York.

Urbancová, H. (2013). Competitive Advantage Achievement through Innovation and Knowledge. Journal of Competitiveness. Vol. 5, Issue 1, pp. 82-96.

Wang, H., L. (2014). Theories for competitive advantage. In H. Hasan (Eds.), Being Practical with Theory: A Window into Business Research (pp. 33-43). Wollongong, Australia: THEORY.

Wen-Cheng, W., Chien-Hung, L., Ying-Chien, C. (2011). Types of Competitive Advantage and Analysis. International Journal of Business and Management Vol. 6, No. 5; May 2011, p.p. 100-104.


  • There are currently no refbacks.