The Opportunity of SMEs Development by Triple Helix ABG Method in Supporting Creative Economy in Pangkalpinang City

Creative industries based on local wisdom are born from the creativity of the community who see the potential and unique characteristics in its region. Pangkalpinang City is the capital of the province of Bangka Belitung Islands always strives to improve economic development in improving the level of welfare of its people, one of them through the creation of SMEs. This study aims to identify and analyze how SMEs development opportunities by Tripple Helix ABG method in supporting creative economy in Pangkalpinang City. Kind of this research is descriptive qualitative approach by data collecting. This study is one of Small Research and Development (R & D) category. Respondents of this research are the beginner perpetrator of SMEs Creative Industry in Pangkalpinang City. The SMEs' men are 61 persons. In this research, creative economy field covers 9 (nine) sectors: Advertising, Publishing and Printing, Fashion, Design, Research and Development, Information Technology, Architecture, Craft, and Interactive Games. The results of this study indicate the efforts and roles of each aspect of Triple Helix have not been so maximal, so further development opportunities can still be done.Cite this article


Introduction
The creative industries developed in Indonesia are based on GDP, employment, as well as corporate and international trade activities. In 2009-2014, Indonesia's creative industry is targeted to contribute between 7-8%. Its GDP growth is calculated based on GDP growth that has been targeted by the government and also the target of creative industry GDP contribution to national GDP. Until now the GDP growth trend in creative industry sub-sector is 2.7% for architecture; 2.4% for design; 2.6% for fashion; 5.9% for film, video and photography; 5.5% for handicrafts; 12.5% for computer and software services; 0.6% for music; -3.9% for market and art goods; -0.2% for publishing and printing; 12% for advertising; 14.9% for interactive games; 7.2% for research and development; 6.6% for performing arts; and 6% for television and radio. Developing Creative Industry Based on Local Wisdom Through According to Desperindag in blueprint printed 1 2009 "Creative Industries Development of 2025" mentions that the main problem which becomes the focus of creative industry development plan to 2015 is the quality and quantity of humanity of creative industry, business climate, technology, business networks and capital. Capital is not the main problem to stimulate the development of this creative industry but the most important is how the creative industry players can add soft skills that support their business, technology, and information related to the industry. In an effort to overcome the problems to develop creative industry in Indonesia can not only depend on government efforts and programs only but there must be support from various parties such as economic institutions, academics, business people, and society. Creative industries based on local wisdom are born from the creativity of the community who see the potential and unique characteristics if a product in association with local wisdom in the area. Pangkalpinang City is the capital of the province of Bangka Belitung Islands always strives to increase economic development in improving the welfare level of its people. Various efforts to improve the welfare of the community through the development and empowerment of SMEs in Pangkalpinang city.

Definition of SMEs
In Indonesia, there are different definitions of SMEs based on the institutional interests that define them: a. Central Bureau of Statistics (BPS): SME is a company or industry with workers between 5-19 people. b. Bank Indonesia (BI): SME is a company or industry with the following characteristics: (a) its capital is less than Rp. 20 million; (b) for one round of his effort requires only Rp 5 juts; (c) having a maximum asset of Rp 600 million outside land and buildings, and (d) annual turnover ≤ Rp 1 billion.

Definition of Triple Helix
This creative economic enterprise cannot develop by itself. "It" requires the touch of three stakeholders known as the triple helix, ie businessmen, intellectuals, and government in a holistic, concrete and sustainable networking.

Definition of the Creative Economy
The term creative economy began to be known globally since the advent of The How to Make Money From Ideas (2011) by John Howkins. Howkins concisely defines the Creative Economy as: "The Creation of Value as a Result Ideas". Howkins more clearly defines the creative economy as an economic activity in which input and output are ideas. Or in one short sentence, the essence of creativity is the idea. In other cases Howkins explains that creative economy is an economic activity in a society that spends most of its time generating ideas, not just doing routine and repetitive things.

Definition of the Creative Industry
According to DCMS (Creative Digital Industries National Mapping Project ARC Center of Excellent for Creative Industries and Innovation, 2007) creative industry is an industry derived from the utilization of creativity, skills and individual talents to create welfare and employment through the creation and utilization of creativity and creativity such individuals (NAF / WRT / 001 / I / 2009 January issue). The same thing was also expressed by Mohammad Adam Jerusalem (2009), that the creative industry is an industry that has authenticity in individual creativity, skills and talents that have the potential to generate income and job creation through the exploitation of intellectual property.

Research Purposes
To analyze and know how SMEs development opportunities through Tripple Helix ABG method in supporting the creative economy in Pangkalpinang City.

Benefits of Research
A. Practical Benefits 1. Providing inputs for SMEs to be able to expand their business through Tripple Helix ABG Method in supporting creative economy in Pangkalpinang City. 2. Providing inputs to local governments that there is a need for greater support in SME development in Pangkalpinang City.

B. Theoretical Benefits
Application in SME development and empowerment strategy.

Type of Research
The approach taken in this research is the qualitative descriptive approach to data collection in the field. This study belongs to the category of Small Research and Development (R & D). On the aspect of the research will be revealed the profile of SMEs in the city of Pangkalpinang, mapping potential creative industry players, and needs analysis through Triple Helix ABG approach.

Time and Place of Study
The time of the research is conducted for 1 year, starting from January 2014 until December 2014. The place of research implementation is to SME creative industry players in Pangkalpinang city.

Data Collection Technique
Data collection techniques, both primary and secondary data are done by: a. Interview The interview is collecting data obtained through questionnaire and answer with SME Creative Industry players in Pangkalpinang city. b. Field Research Undertake the process of introduction to the object of research that includes activities at the location of SMEs Creative Industries c. Library Study Techniques of collecting data sought the basics of thought through books, information, and previous studies.

Population and Sample
Population and Sample in this research are SMEs Creative industry Beginner category in Pangkalpinang City, with 9 sectors of study are: Advertising, Publishing and Printing, Craft, Design, Fashion, Technology and Information, Interactive Game, Research and Development, Architecture.

Data Analysis Technique
Because the data are related to behavioral exposure and statements and perceptions, the data are generally qualitative data, while some data in the form of numbers or quantitative will be used to complement and assist the descriptions of qualitative data.

Results
Recapitulation of interview result: Based on the above table can be obtained data as follows: 1. Most respondents answered that the universities (PT) have visited and do observation in their place of business. 2. Most respondents answered that the PT never provided assistance and guidance to their business. 3. Most respondents replied that the PT was never involved in the operationalization of their business. 4. Most respondents answered that the PT has never given advocacy and consultancy related to capital, technology, human resources, or managerial in their business. 5. Most respondents answered that the level of competition in their business is quite high. 6. Most respondents answered that their business also depends on other types of business. 7. Most respondents replied that their business has good prospects. 8. Most respondents answered that their business contributed to the growth of creative industries. 9. Most respondents replied that the Government of Pangkalpinang City (Related Office) had visited and made observations to their place of business. 10. Most respondents replied that the Government of Pangkalpinang City (Related Office) once provided assistance and guidance to their business. 11. Most respondents answered that the relevant Dinas never made policies that complicate the operationalization of their businesses. 12. Most respondents replied that the relevant Dinas provided formal training on capital, technology, human resources, or managerial in their business.

The interview results are based on questions with explanations
Based on the results of interviews on respondents, obtained information as follows: 1. Respondents gave their opinion that what can be done by universities to support the growth of creative industry are: a. Participate and do their business assistance b. Synergize with the government to provide counseling and training for their businesses c. Can contribute to the facilitation of creative industries supporting equipment d. Facilitate apprenticeship programs for students to assist their businesses 2. Respondents argue that what their business can do to support the creative industry is: a. Improve their business performance with the achievement of profit that continues to grow with positive progress b. As inspiring business for follower development for similar business c. Continue to grow up to support the tourism sector as a superior sector alternative 3. Respondents argued that the Pangkalpinang City Government to support the growth of the creative industries could do the following: